How were World War I and World War II truly world wars Essay

How were World War I and World War II truly world wars - Essay Example These to countries had massive control in the affairs of different countries and they used their power to influence much of the political happenings in these countries. The major players of the wars put all their industrial, economic and person capabilities on the war. This impacted heavily on the economies of the countries involved in the wars (p.21). Most of these countries were major world powers and their economies affected the economic situations in other countries. When the economy slumped during the two wars, all countries in the world were affected in one way or another, even when they were not directly involved in the war. The two world wars also changed the face of social relations of different people from different countries (p.26). Each of the opposing sides had allies who fought against the allies of another opposing group, thus creating tension where there were not supposed to be tensions. Reference Dowswell, P., Brocklehurst, R. and Brook, H. 2007. The Two world Wars: An introduction to the first and second world wars. New York: Educational Publishers.

Absurdism And Existentialism In Their Novels English Literature Essay

Absurdism And Existentialism In Their Novels English Literature Essay The theme of absurdism used by Franz Kafka and Albert Camus does full justice to bring out the pathos in both The Outsider and The Metamorphosis by Albert Camus and Franz Kafka. They establish the unsettling existence of the both the protagonists. The present situation of the narrators brings to life incidents that justify their unpleasant situations and what they are going through in their respective lives. Where existentialism questions mans existence in a particular social system; absurdist investigates characters that are placed in society that is devoid of God and how syllogism and parody loom large over the entire situation. Hence The Outsider and Metamorphoses have existentialism and absurdism as the philosophical tools that take these stories ahead. In The Outsider, for instance, Mersault does not regret the death of his mother but instead goes to watch a comedy film and indulges in a love affair with his girlfriend while In The Metamorphosis Gregor wakes up to find himself transformed into a vermin and his life changes from that point on. The effect of the absurdism soon takes over the lives of both the characters unwittingly and they are faced with questions about their own existence which makes both the novels existentialist in their themes. Existentialist philosophy in a way proves the importance of human individuality and liberty. Camus concretizes an absurdly dramatic story of a man who has no emotions in him evidently in the opening lines Mother died today. Or maybe yesterday, I dont know. I had a telegram from the home: Mother passed away. Funeral tomorrow. Yours sincerely. That doesnt mean anything. It may have been yesterday. He- does not even feel obliged to justify his reason behind such odd and discourteous avoiding of any emotional involvement. Speaking briefly with the director of the home, Mersault tells him that he did not feel any guilt at having sent his mother away. He even declines an invitation to view the body, but keeps vigil with it overnight, in accordance with the custom. When asked by the undertaker how old his mother was, he replies Fairly, for in truth he doesnt know her exact age. His going for a swim with a woman of his acquaintance at an inopportune time proves once again futility of his life. As an embodiment of absurdism, Mersault doesnt see any need to fulfill or dispel the discomfort from the minds of the people as his nature was very offending to other people. He seemed completely inhuman, and never believed it was important to live up to the expectations of others and follow etiquette. According to me, every human being goes through the kind of unpleasant and embarrassing situations Mersault and Gregor face but it principally depends on how a writer decides to detail and sketch these characters. There is a funeral procession, in the heat of the day, across the parched, sun-drenched landscape, and once again, Mersault is disturbed by the light, the sun, and the heat, and feels unable to concentrate. This uncanny effect to the point of blinding ones vision evinces unjustifiable discomfort Mersault exudes towards the society. The Outsider is set in Algiers, where our protagonist Mersault, who was a bachelor, is leading a life that questions his existence. He does not show any interest in his job and does not believe in socializing with other people around him. As the story goes ahead, the reader gets to see the quirkiness of Mersault towards the world with conflicting emotions that make him commit a deadly crime. This marked nature of Mersault is brought out in the narrative in many incidents in the book; one of them being in chapter four where he is not at all concerned about Raymond torturing his wife. He responds matter of factlyAt about 3 in the morning there was a knock on my door and Raymond came in. I didnt get up. I sat at the edge of my bed. He didnt say anything for a minute and I asked him how it had gone. He told me that he had done what he wanted to do but shed slapped him and so hed beaten her up. Id seen the rest. I told him I thought that this time shed really been punished and he ought to be pleased. Mersaults brusque attitude towards other people around him reckons him as an outcast. I feel that the writers philosophical stance is unique, as he puts immense emphasis on the belief of absurdism and we need to understand what absurdism is ? Absurdist fiction is the manifestation of certain beliefs that dominated the works of a number of playwrights during the middle of the 19th century. This form of fiction implies that in a world that is devoid of God, the existence of human being shall have no strong foundation, it would be meaningless. The absurd elements in such plays and fiction were the fact that man has been thrust into a world where he cannot survive on his own instincts but is maneuvered by a force invisible to him. He is caught up in paradoxical situations and finds no reprieve by communicating or logical action. His actions and dialogues turn out to be a mockery of his own existence. The best part about the narrative is that it does not preach with a message but at the same time does tend to ask us some important questions about humans and their social existence. The narrative is kept simple but is compelling nevertheless. Therefore, the work is a reflection of Camuss moral axiom. Like Camus, Kafka too was existentialist and adapted to an absurdist way in carrying the narrative of his stories ahead as traces of his style are evident in his letter to Max Brod. In Franz Kafkas The Metamorphosis, the absurdist and existentialist elements form the main parts of Kafkas narrative. The story begins with the line When Gregor Samsa awoke from troubled dreams one morning; he found that he had been transformed in his bed into an enormous bug. After realizing that his life would never be the same again Gregor starts realizing certain truths about his existence which had not come to his realization before. He starts to reflect on his own being. Till the day before he had been a hardworking salesman who looked after his family but now he cannot continue the same life anymore. Now after Gregors transformation his parents and sister realize that they shall now have to look after Gregor and start making a living of their own. This leads Gregor into a state of depression which he can only observe but cannot do anything about it. His family is robbed of happiness and normalcy and though they are trying their best to cope with it, their disparity is clearly evident in these lines of the second chapter- Now his sister working with her mother had to do the cooking too; of course that did not cause her much trouble since they hardly ate anything. Gregor was always hearing one of them pleading in vain with one of the others to eat and getting no answer except thanks, Ive had enough or something similar. They all knew the unpleasantness they had to confront but none of them had an answer to it. I think that both the stories are existentialist and absurd in their narratives, and they both create a long lasting impact on readers and create a serious sense of debate about human existence and the acceptance of social rules. The Outsider is a well juxtaposed prose of absurdism and existentialism. Mersault is a social outcast and his further actions only make him an object of ridicule in his own society. One cannot see any kind of redemption for Mersault in his predicament; he is doomed and destined for a fatal end. The parts of the story where Mersault is wallowing in self doubt are existentialist in theme and the parts where he is unsuccessfully trying to find out the answers that can legitimize his actions are absurdist. Kafkas Metamorphoses sees Gregor going through an amalgamation of emotional, physical and mental dilemmas. His physical transformation into a vermin is the main culprit. This transformation creates an emotional and mental mayhem in him. It can be said about Gr egor that he has the answers but is in search of the questions. So, the Metamorphoses begins in an existentialist way but ends with an absurdist plot.

AA Meeting :: Free Essay Writer

12 Step Meeting   Ã‚  Ã‚  Ã‚  Ã‚  The meeting I attended took place in Bothell on a weeknight at 7:00 pm in the evening. The meeting was held in a local church and there were 17 people in attendance, excluding myself. Among the 17 people, there were 6 women and 11 men. The average attendee was approximately between the ages of 40-50, 4 people were under the age of 30, and two were somewhere around 60. Of the 17 people, 16 were white and one woman was of an Asian-American descent.   Ã‚  Ã‚  Ã‚  Ã‚  The focus of the meeting was Step #2 –humility. There were a few AA birthdays and in general the meeting consisted out of birthday-people reliving their stories and some talking about humility.   Ã‚  Ã‚  Ã‚  Ã‚  Prior to the meeting I was expecting to enter into a room filled with smoke and nervous, agitated people. My impression of AA and of alcoholics mostly came from movies and my own prior experience with population suffering from different psychiatric disorders. I was expecting a lot of smoking, coffee drinking, twitching and general nervous behaviors. To my surprise the meeting mostly was attended, by normal in appearance people, that I would never suspect of having any addiction problems. The people were not twitching (to my surprise), but instead were very calm, cool and collected. Many talked about God and holding AA as the higher power in their lives.   Ã‚  Ã‚  Ã‚  Ã‚  The meeting I attended best compares with the meetings I saw in the film 28 Days. While in rehabilitation center Gwen attends a series of inside the rehab meetings. As in the 28 Days meetings, the meeting I attended was held in a circle with people facing each other. There were no outbursts as in the movie, but there was an official â€Å"huger† who dispensed hugs as needed, be it a birthdays or a new attendee such as my self. Movie consisted of constant outbursts at therapy sessions, emotions of the film characters were all over the place, people were angry, happy or depressed. The people at the meeting I attended were mostly quiet and most seemed very depressed. I came away form the meeting, with enormous feeling of sadness, for all attending.   Ã‚  Ã‚  Ã‚  Ã‚  Many of the stories heard by me at the meeting coincided with different stories, from 28 days. Just like Gwen in the beginning of the movie crashed her car and was court ordered to go into rehab, many of the people at the meeting had similar fates.

Larson in Nigeria Essay

The legislation and the regulations by Nigerian officias has become one of the major problems of Larson. The value of the company by the Securities and Exchange Committee has been extremely low and the sales collection and payment to suppler are delayed in Nigeria. All these factors affect the liquidity and cash flow and raise the total cost of the company. Maintaining the operation was also complicated by problems in staffing. Expatiate staff is very costly. Additionally, entry visas for those expatriate are very complicated. The recruitment of qualified skilled experts is difficult and they are not staying long in the country. Because Larson had a promise to increase the share of local ownership, the local partner’s participation seems very important. If the local equity participation keeps very low like current situation, the profit of both companies will become little or even lost capital. Recommendation The vice-president of international operations should decide to continue the company’s joint venture in Nigeria. However, the company needs to address the problems of coping with local indigenization and hire a new joint venture general manager. Discussions Although the expatriate general manager of the Nigerian operation has delivered a very negative report, the operation should still continue. There are great amount of demands for products in Nigeria and competitions seem not very high. Since different country have different business cultural, to successfully operate the company in Nigeria, we have to cope with their way of doing business. After the share of local ownership increase, they cultural of the business might change to the local way. And the company will have more access to negotiate with the government. As a result, after increase the local equity percentage, in order to maintain the business in Nigeria, Larson’s first step is to deal with the Nigerian business cultural. This will help the company solve the problems of cooperate their joint venture partner with divergent views. In order to increase the cooperation, senior management might have to give early retirement to Ridley and hire a new joint venture general manager who has more adaptability. The new manager will help Larson to negotiate and keep good relation with the local equity side. Moreover, the new manager should have an excellent human recourses skill and understand the labour market. This will help the company with the staffing problem which they can hire or train the local experts.

Marketing strategy of Teletalk Banladesh Essay

Executive Summary From the dawn of human civilization people use many ways to communicate with each other and those ways of communication were changed or updated time to time because of new innovation and demand. The power of telephony is a new enterprise culture, from banking to agriculture to healthcare. The opportunities that lie in the telecom industry seem endless and lucrative due to the continuous innovation and growing demand for mobile-telephony. Nowadays mobile phones have become an indispensable part of Bangladeshi’s everyday-life and we never want to leave this device at home while we head for our work. Teletalk Bangladesh Ltd. was formed to operate the network installed by BTTB and it has been successful in operating a standard network and give proper service to the people of Bangladesh. Teletalk has introduced many attractive packages and all of them have been welcomed by the market. From the very beginning of its launching, Teletalk got huge popularity as it triggered the true co mpetition in the market. People have high expectation from Teletalk. They expect continuous network coverage all over the country, prompt customer service, and more value added services, data services of high band-width etc. from Teletalk. Teletalk must honor its customers by improving its services day-by-day so that people can realize that even in a competitive scenario, the public sector organization can achieve remarkable development if they get opportunity.The target market of Teletalk is clearly defined: Elite group (above 25years of age), Up market professionals and entrepreneurs and, Women and senior citizens. The Company aims to increase the current market share of 10% to 25% by December 2015 by continuously expanding and widening its coverage to the remotest areas in Bangladesh and creating Customer Care Touch Points across the Country. 2.0Company Overview Teletalk Bangladesh Limited is a public limited company, registered under the Registrar of the Joint stock companies of Bangladesh. Total shares owned by  the Government of the Peoples Republic of Bangladesh. Teletalk Bangladesh Limited (the â€Å"Company†) was incorporated on 26 December, 2004 as a public limited company under the Companies Act, 1994 with an authorized capital of Tk. 20,000,000,000 being the only government sponsored mobile telephone company in the country. On the same day the Company obtained Certificate of Commencement of Business. We continue to grow and engage our customers through our clear commitment to offering high quality products and services as well as leading customer retention and loyalty programmers. Teletalk continues to be a part of the revolution that’s connecting millions of Bangladeshi people and around the World. Teletalk Bangladesh limited was established keeping a specific role in mind. Teletalk has forged ahead and strengthened its path over the years and achieved some feats truly to be proud of, as the only Bangladeshi mobile operator and the only operator with 100% native technical and engineering human resource base, Teletalk thrives to become the true people’s phone – â€Å"Amader Phone†. Basic objectives for which the Company was formed are highlighted here under: 1. To provide mobile telephone service to the people from the public sector 2. To ensure fair competition between public and private sectors and thereby to safeguard public interest 3. To meet a portion of unmitigated high demand of mobile telephone 4. To create a new source of revenue for the government. Mission and Vision To innovate and constantly find new ways to enhance our services to our customer’s current needs and desires for the future. Our vision is to know our customers and meet their needs better than anyone else. To provide mobile telephone service to the people from the public sector To ensure fair competition between public and private sectors and thereby to safeguard Public interest To meet a portion of unmitigated high demand of mobile telephone. To create a new source of revenue for the government. 3.0 Current Market Situation Teletalk Bangladesh limited (TBL) have started their first operations in Bangladesh in 2004. The products have been well received and the marketing  is the key to the development of its brand image as well as the growth of the customer base. TBL now offering different packages for the customers. Bangladesh is the first South Asian country to adopt cellular technology back in 1993 by introducing Advanced Mobile Phone System. In fact, the liberalization of Bangladesh‘s telecommunications sector began back in 1989 but it took several years to launch the services. In 1996 the then government awarded three GSM licenses aimed at breaking the monopoly and making the cellular technology affordable to the general masses. There are six mobile phone operators in Bangladesh. These are Grameenphone (GP), Banglalink, Robi, Airtel, Citycell and Teletalk. Citycell is the first mobile phone operator in Bangladesh. Today GP is the market leader and Banglalink is the market challenger, in terms of number of subscribers they have, in Bangladesh mobile telecom industry. In Bangladesh, mobile phone subscribers are increasing very rapidly. In February 2009 total subscriber was 45.21 million which reached 76.43 million at the end of June 2011; at the end of December 2011 the figure reached 85.455 million and finally 92.120 million at the end of May 2012. Teletalk Bangladesh limited is entering its eight years of its operation. Its services have been well received and marketing will be key to the development of brand and product awareness as well as the growth of the customer base. To gain market share in this dynamic environment, Teletalk Bangladesh limited carefully target specific segment with features that deliver benefits valued by each customer. 4.0 Market Description Teletalk 2G posse’s good information about the market knows a great deal about the common attributes of the most valued customer. Before launching its experienced and prompt sell and marketing force observed the market carefully and better understood who is served, what are their specific needs and the way to communicate with the customers need and demand. Though the call rate tariff is reducing due to the heavy competition in the telecom market, the market is widening day by day as the number of mobile users are increasing and there is a lot of scope to develop this sector. Teletalk is the fastest growing telecom sector in Bangladesh. Teletalk is the part of  BTCL. At the time launching Teletalk the market was too competitive. Teletalk is the government own company operating in Bangladesh. Target market Customer can choose different packages based on several different service offer by the teletalk 2G. Specific segments are targeted by the teletalk. They different packages offer by teletalk for corporate people like teletalk executive, teletalk professional etc. From the teletalk product we can easily understand that teletalk targeting corporate people, business man and professional. Market Demographics The profile for the typical Teletalk customer consists of the following geographic, demographic factor: Geographies Teletalk has established their customer care point (CCP) only in the divisional cities and the big citied only. In their CCP’s they provides free services to their customer and also sells the mobile handsets, and mobile accessories. Demographics The teletalk Bangladesh limited targeted all group of people whose age is more than 18. Especially Teletalk 2G users are high income people who work in the different industry like bank, medical and different professional doctor, lawyers etc. 5.0 Product Review Teletalk offers an array of different packages. In addition to offering the fundamental pre-paid and post-paid mobile services, it offers a wide range of value added products and services such as, SMS, GPRS, mobile data services, infotainment services, SMS banking, Caller Ring Back Tone, Ringtones download, Picture Messaging, MMS, Voice Greetings. The pre-paid packages are- Standard Shapla (Pre-paid) Shadheen And the post-paid packages are- Standard (rajanigandha) Shapla (Post-paid) Corporate Packages Teletalk Executive (prepaid) Teletalk Executive (postpaid) Professional (prepaid) 6.0 Competitive Review At presents, there are around 6 companies that are now in the mobile phone business. They are – 1. Grameen phone 2. Banglalink 3. ROBI (Aktel) 4. Airlel (Warid Telecom) 5. City cell 6. Teletalk Those five mobile operators companies are the direct competitors of teletalk 2G. And there are also lots of indirect competitors of teletalk like Rangs telecom, Peoples telecom, etc. Citycell was the first to start telecommunication business in Bangladesh in 1989. GP and Aktel now ROBI started their business from 1997 & 1998. The service charge was great but the facilities was few. Banglalink made the history by inviting varity of services at a very cheaper rate. GrmeenPhone is the leader of the mobile market but banglalink is the second biggest company in Bangladesh. Grameen Phone Grmeen phone are the market leader in Bangladesh mobile phone operator. Grameen phone started its business in the year 1997. Grameenphone now provides voice, data and other value added services on prepaid and contract basis. Grameenphone has been a pioneer in bringing innovative mobile-based solutions to Bangladesh. Notable among these is the Healthline, a 24 hour medical call centre manned by licensed physicians. Other innovations include Studyline, a call centre-based service providing education related  information, Mobicash, for electronic purchase of train and lottery tickets, Billpay, for paying utility bills through mobile phones and over 500 community information centres across Bangladesh. These centres bring affordable Internet access and other information based services to people in rural areas. As at 31 March 2012, Grameenphone had 37.6 million subscriptions, while the estimated mobile penetration (SIM cards) and number of inhabitants in Bangladesh were 56% and 160 milli on, respectively. Grameenphone became stock listed in November 2009, with, as at the date of this Base Prospectus, the largest public offering in Bangladesh. It is listed on both the Dhaka and Chittagong Stock Exchanges. Banglalink GrmeenPhone is the leader of the mobile market but banglalink is the second biggest company in Bangladesh. banglalink made a revelation in the telecommunication sector. Banglalink provides different packages for different segments like Banglalink icon for corporate and high income group people and Banglalink DESH gives the best rate for their users. ROBI Robi Axiata Limited is a joint venture between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Robi Axiata, formerly known as Telekom Malaysia International (Bangladesh), commenced operations in Bangladesh in 1997 with the brand name AKTEL. On 28th March 2010, the service name was rebranded as ‘Robi’ and the company came to be known as Robi Axiata Limited.robi charges on-net and off-net .68tk/min robi to robi. Airtel Taking over warid telecomm airtel is running its operation as mobile phone operator in Bangladesh. They are the first choice young generation people. They give lots of bonus and gifts to their customer and they charge very low. City Cell City cell is the first mobile operator company and only one CDMA company in Bangladesh. Though city cell is the first company in the Bangladesh they did not stable the market as a first mover. 7.0 Channels and Logistics Review Teletalk has established their customer care point only in the divisional  cities and the big citied only. In their CCP’s they provides free services to their customer. Teletalk will be distributed through a network of retailers in the market. Among the most important channel partners being contacted are- Own outlet- Teletalk sells there product on their own customer service center. Mobile phone retail store- the mobile phone retail store and recharge centre carry teletalk 2G SIM. Electronics Specialty store- This kind of store also carry teletalk 2G SIM. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the teletalk 2G and describes the opportunities and threats facing teletalk. Strengths: The most and the important strength of the Teletalk is a government owned company and can easily use the government resources. Strong brand equity and recognition in Bangladesh Steadily growing customer base Alliances with industry leading corporations in mobile services & technologies The public organization uses the Teletalk as their official purpose, i.e. Desco and Desa loadsheding information. Weaknesses: The network facility all over the country is not satisfactory. The customer satisfaction is not available all over the country. Cannot offer the Value Added services other than other operators. Steady decline in average revenue per user (ARPU) No presence in key emerging markets Taxes imposes by the government Lack of experience Short of sales people Opportunities: Increasing network coverage in the Bangladesh First to introduce as T&T in coming. Mobile internet expansion New product Price competitiveness Large market Target new market segment Bankable project Availability of raw materials Free Move alliance Threats: Intensifying competition consolidation in the market Economic slowdown Bangladeshi regulation on cross-border cell phone usage by customers Political Unrest No promotional Activities Analysis of Strengths Subscriber inclination to Teletalk as a government owned organization: People have a deep inclination towards Teletalk . Because subscribers have more confidence in the government institution. They think that they might get some extra benefit from Teletalk like lower call rate, optical fiber facilities etc. rather than other providers. Teletalk’s all connections are ISD & EISD: It’s a big strength of Teletalk. It’s the only SIM which has such a versatility of connections having ISD, Economy ISD service along with both incoming and outgoing connectivity with any of the land phones. This is not seen to other providers. It gives a tremendous competitive advantage to the Teletalk Bangladesh ltd over its respective competitors. Teletalk is the only indigenous company using GSM service: Teletalk is the only local organization which is providing GSM technology in this country. The other local organization named pacific telecom is providing CDMA technology which is more expensive. So Teletalk can take this advantage over its competitors. It has also provided incoming facility up to 2015: Teletalk have a strong strength over its competitors in case of incoming facility. Teletalks present incoming duration is up to 20015. Which is 20 times more than other competitors? From the very beginning it is providing free TNT incoming: Teletalk is the only provider which is providing T&T incoming free from the very beginning. Whether other operators providers providing such kind of facility just now. Moreover its contribution to our economy can be notable: As a Govt. owned company Teletalk have a strong contribution in our national economy. Its one of the high profit generating Govt. organization  in Bangladesh. Low cost provider: The most remarkable success of Teletalk is the slump in tariff structure. It is the lowest cost provider in Bangladesh telecommunication market. Analysis of Weaknesses Premature entrance in mature market: The biggest weakness was a premature entrance in a mature market. As soon as anyone could catch hold of a Teletalk mobile, he started comparing it with the services of Grameen, Banglalink or Aktel. Lower number of human resource: The number of employee of Teletalk is too much lower regarding its requirement. As a result the service quality and customer satisfaction go down. Failed to identify difference between developed market and developing market: Teletalk failed to identify the difference between developed market and developing market. There strategy making is not match with the current situation. Lower promotional activities: The promotional campaign of Teletalk is not too much strong like other providers of Bangladesh as result consumers are less aware about Teletalk and its package. Weak management system: poor coordination among different functional department of Teletalk as result service efficiency goes down. Poor marketing: The overall marketing activities of Teletalk is not much rich like other competitors. Lower number of value added service: Teletalk Bangladesh Ltd. is providing a less number of value added service to its subscriber regarding its competitors. As a result subscribers are becoming dissatisfied on the Teletalk service. The comparison of value added services of different operators are mention below. Whereas Teletalk providing less number of value added service. Objectives and Issues OBJECTIVES Profitability Objectives-To achieve a 20% return on capital employed by August 2013. Market Share Objectives-To increase the current market share of 10% to 25% by December 2015 Promotional Objectives-To become the most admired telecom operator in the country by June 2015. Objectives for Survival-To survive the current double-dip recession. Objectives for  Branding-To make the teletalk brand the most preferred brand in the telecom industry across the Bangladesh by 2018. Issues Though teletalk started its operation 2005 but the company is not well established so our main issue is the ability to establish the teletalk as a one of the market leader and meaningful positioning. The teletalk will have to invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, service and value. Teletalk have to measure awareness and response so they can adjust they are marketing efforts as necessary. Marketing Strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Teletalk as a market follower in the current Bangladesh telecom industry has to deploy various kinds of strategies in order to be able to stand the intense competition. Positioning Positioning is the heart of marketing strategy. It is the act of designing the companies offer and image so that it occupies a distinct and valued place in the target customer. After the company has decided which market segment to enter with which product, it must decide what positions it want to occupy a clear distinctive and desirable place relative to competing products in the mind of target customers. The company’s entire marketing program should support the chosen positioning strategy. Since if a product is perceived to be exactly like another product on the market, consumers would have no reason to buy it, Teletalk brings special features on the product as well as significant various services that positioned the products in the target segments. Products can be positioned with some positioning strategy. We find that Teletalk has taken has taken multi-various strategy to position its various product in the market. Teletalk position itself as own mobile phone company (Amade r phone). Teletalk is owned by Bangladesh government. It designed its products according to the usage occasion.  Consumers can use teletalk in specific occasions according to their need such as the international roaming gives the consumers an opportunity to use their cellular phone in abroad countries. The products of teletalk are available for certain classes of users. Marketing Mix 4p’s Products The basic product of Teletalk Bangladesh Ltd is its SIM. Connectivity is the Core Benefit of this product. The Expected Product is good connectivity and a large area of coverage which Teletalk struggles to maintain. Teletalk is now concentrating on its Augmented Product which is VAS (Value Added Services).It has launched some new VAS recently such as Internet SMS while previous ones such as Cricket Update or Load Shedding update continue to serve. And teletalk 2G can convert to teletalk 3G. Price The present pricing strategy for Teletalk prepaid connections is shown here- Package: Standard Call Directions Call Categories Peak [ 8am-12am ] Off Peak [ 12am-8am ] Out Going Calls Teletalk to Teletalk Tk. 1.40 Tk. 00.60 Teletalk to Others Tk. 1.90 Tk. 1.00 Teletalk to Overseas Tk. 1.90 + ISD & EISD Tk. 1.00 + ISD & EISD SMS and Voice SMS Tk. 1.00 and tk.2 GPRS Tk. 00.02/KB or Unlimited fee Tk. 800.00/Month FnF Tk. 00.75 [Teletalk] & Tk. 1.25 [Other] Package: Shadheen Call Directions Call Categories Peak [ 8am-12am ] Off Peak [ 12am-8am ] Out Going Calls Teletalk to Teletalk Tk. 0.99 TTk. 00.60 Teletalk to Others Tk. 1.90 Tk. 1.00 Teletalk to Overseas Tk. 1.90 + ISD & EISD Tk. 1.00 + ISD & EISD SMS and voice SMS Tk. 1.00 and Tk. 2 GPRS Tk. 00.02/KB or Unlimited fee Tk. 800.00/Month FnF Tk. 00.25 & Tk. 1.00 [Other] Teletalk will practice customer base pricing strategy, flexible pricing mechanisms and controlled by. In order achieve to strategic goal of cost leader we continue to maintain a pricing formula which is less than market leader by 20%. Promotion Advertising Teletalk will have to pursue an aggressive advertising campaign, as it will provide unsought services. Printing, electronic and some other Media will be used for this purpose. Print Media Electronic Media Others News Paper Magazines Television Radio Internet Outdoor Tri vision Print Media Newspaper- Teletalk should increase its advertisements in The Daily Star, TheDaily Prothom-Alo etc to communicate with the target groups. Magazines- Teletalk should advertise in magazines. Electronic Media Television- Television advertising is certainly the most effective communication strategy. Advertising for Teletalk can be done on ATN Bangla, â€Å"Channel i† etc. in their prime hours on a relatively regular basis. Radio- As the FM radios are emerging rapidly as a strong media, there will be some radio advertisement to cover the necessity based target group. This will also help to build the way when Teletalk will be gradually penetrating other areas of Bangladesh. Internet- Teletalk plans to develop a strong web page. Developing a web page and its maintenance would not be expensive. The page will contain attractive and at the same time important information about Teletalk. Transit- Recently Teletalk has advertised in BEVCO buses covering the whole bus with Teletalk themes and ads. It will publish some attractive ads and use it in some private and mass transits like Volvo and Premium bus service. This type of advertising will increase the visibility of Teletalk.. Billboard- Some billboards will be placed on busy and important roads in Dhanmondi, Gulshan, Banani, Uttara, and New Market areas. Place Teletalk sales its products through its customer care centers and the dealers. It has only 4 customer care centers which should be increased to give better service to its existing and potential subscribers. Its distribution should be made better by making SIMs available in small retail shops in every area. Teletalk participates in the trade fairs and that is also a good place to gain the attraction of the subscribers. Distribution Strategy Teletalk doesn’t sell its packages directly to its customer. Rather it maintains an indirect distribution channel for the customer. It appoints dealer for sell. Through the dealers the packages are distributed to the customers. Consumers can get the package through them. Teletalk always wants to sell its products as many as they can. As a result they try to make the packages available as many outlets and retailers as possible.The  distribution network of Teletalk is as follows Marketing Research Teletalk possesses good information about the market and knows a great deal about the common attributes of the most prized customer. This information will be leveraged to better understand who is served, what their specific needs are, and how Teletalk can better communicate with them. Using research, we are identifying the specific feature and benefits that our target market segments value. Feedback from market test, surveys, and focus group will help us develop the teletalk 2G. We are also measuring and analyzing customers attitudes towards competing company and product and services. Brand awareness research will help us determine the effectiveness and efficiency of our messages and media. Finally we will use customer satisfaction studies to improve our service and product feature. Marketing Organization Teletalk chief marketing and sales officer Mr. Habibur Rahaman holds overall responsibility of the company’s marketing activities and Unitrand ltd. advertisement firm the external marketing organization for teletalk. Implementation The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget Control and Evaluation of Performance Taletalk’s marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance: Revenue: monthly and annual Expenses: monthly and annual Customer satisfaction Market Share Subscriber base New product development Conclusion The biggest advantage of is that it’s a government company though teletalk did not established as a market leader. And teletalk can improve its product and service to retain in the market. GP is the leader in the market and banglalink is in the second position. Teletalk has got lot of aspect to improve the situation. To be the market leader teletalk must be very careful in the field of marketing plan and the success of the company is a matter of subject that how they are implementing the plan. References 1. www.google.com 2. www.teletalk.bd.com 3. Annual report 2009-2010 4. BTRC

desires in advertising essays

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Aparthied in South Afirca essays

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